https://www.tideandtrace.co.nz/design-journal-1 daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/e2a888bc-8b47-4341-9159-9805ba3d4e17/0K8A0308.jpg https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/3be2b5fc-03c1-453a-a32d-7e4ecc8b5b2b/TT+MOCKUO.png https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/e3e0f3dc-7863-4ca1-886f-c4d2c2d5f65b/TT+Brand+mockup.png https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/82a7da2b-d218-4611-8cd5-087e63229aa3/Screenshot+2025-11-12+at+4.02.32%E2%80%AFPM.png https://www.tideandtrace.co.nz/design-journal-1/website-refresh-vs-rebuild-how-to-know-what-your-business-actually-needs monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/b2bc2320-ae6d-4258-ac6d-927642f4e2eb/Burbeila+Laptop+%2B+Hands.png Design Journal - Website Refresh vs Rebuild: How to Know What Your Business Actually Needs - Make it stand out - Website Refresh done for Tattoo Studio, www.burbeila.co.nz https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/e455022a-2956-48f2-870d-4725e9e9cba5/Burbeila+Phone+%2B+Laptop+%2B+Brown.png Design Journal - Website Refresh vs Rebuild: How to Know What Your Business Actually Needs https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/42e8929e-08c2-4da2-a5b3-12fff7e4b410/WRC+Clean+Laptop.png Design Journal - Website Refresh vs Rebuild: How to Know What Your Business Actually Needs Website Rebuild done for not-for-profit: www.wairaraparapecrisis.org.nz https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/2383fec6-46f8-46d8-abdc-4c2e99a02627/0B7A3582.jpg Design Journal - Website Refresh vs Rebuild: How to Know What Your Business Actually Needs https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/1767651247821-D0UHJRM134734MI9GTGV/unsplash-image-0_D9Gv0EnLI.jpg Design Journal - Website Refresh vs Rebuild: How to Know What Your Business Actually Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/e3474cc8-f88e-42fc-8c09-93373bffbb2d/1Q6A0259.jpg Design Journal - Website Refresh vs Rebuild: How to Know What Your Business Actually Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tideandtrace.co.nz/design-journal-1/how-do-i-make-a-website-for-my-small-business monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/63e55a6a-57ad-47b8-8298-3b9b25886476/TT+Branding_.png Design Journal - How Do I Make a Website for My Small Business? - If you’ve typed this question into Google (or asked ChatGPT at 11pm), you’re not alone. Every small business hits this point. You know you need a website. You know it matters. But where on earth do you start? Let’s keep it easy. Let’s make it make sense. Here’s the stuff I wish people knew before they get overwhelmed and click “publish” on a site that doesn’t actually speak to anyone. https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/3f5be1dd-f187-47e5-b4ee-6d7cd328804e/Home+page+mockup+1.png Design Journal - How Do I Make a Website for My Small Business? - 3. Your homepage has one job: Make people understand you instantly. People land on your site and scan in seconds. They’re asking: What do you do? Who’s it for? Why should I trust you? Give them the answer fast. No fluff. No mystery. Honestly, most homepage issues come from unclear messaging. Fix the messaging and the whole site suddenly feels more “expensive.” https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/f3f8c332-4802-4ada-b235-bf2652e3750a/Mount+Tibby+Laptop+Mockup.png Design Journal - How Do I Make a Website for My Small Business? - 6. Show proof. Real proof. This is the clincher for conversions. People want to see that someone else trusted you first. Use: Testimonials Before-and-afters Client stories Google reviews Every bit of proof removes doubt. Your design matters, but your social proof does the heavy lifting. https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/0a260ed2-a18e-488b-bbef-23fe885f9d5a/1Q6A0264.jpg Design Journal - How Do I Make a Website for My Small Business? - Feeling stuck? Totally normal. Building your own website is doable. But it can also feel like a puzzle with missing pieces. If you want clarity without the chaos, that’s where I come in. I build websites that feel sharp, clear, and built for your audience. Designed to convert. Easy for you to manage. And affordable for every stage in business. Book a free discovery call and let’s figure out what your business actually needs. https://www.tideandtrace.co.nz/design-journal-1/how-often-should-you-update-your-website monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/8d4f19a6-74ea-4950-8842-1eebe1af34c2/TT+MOCKUO.png Design Journal - How Often Should You Update Your Website? (And Why It Matters More Than You Think) https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/1766090029636-RW6PATBBM3K5KNGDW7DL/unsplash-image-c4aT8MfEzdw.jpg Design Journal - How Often Should You Update Your Website? (And Why It Matters More Than You Think) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/1763328153529-T6NLCB7QJ5UVBAW7L9DX/unsplash-image-s9CC2SKySJM.jpg Design Journal - How Often Should You Update Your Website? (And Why It Matters More Than You Think) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/bfaa9aa5-831f-4924-8b79-d0832860c1c8/Wooden+Spoon+Laptop+%2B+Hands.png Design Journal - How Often Should You Update Your Website? (And Why It Matters More Than You Think) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/1766089814244-3JRNV3HXF46AGCDUZLR9/unsplash-image-hpjSkU2UYSU.jpg Design Journal - How Often Should You Update Your Website? (And Why It Matters More Than You Think) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tideandtrace.co.nz/design-journal-1/what-to-include-on-your-homepage-to-convert-visitors monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/f3f8c332-4802-4ada-b235-bf2652e3750a/Mount+Tibby+Laptop+Mockup.png Design Journal - What to Include on Your Homepage to Convert Visitors Into Enquiries - Your homepage is your first impression, and often your only one. It’s where people decide within seconds whether to trust your business, scroll further, or click away. Whether you’re a small business owner or creative entrepreneur, your homepage needs to do one thing really well: turn visitors into enquiries. Here’s how to make that happen. https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/12677658-5f20-4a32-9f7b-e26667ce5402/TT+Branding_.png Design Journal - What to Include on Your Homepage to Convert Visitors Into Enquiries Final Thoughts A homepage isn’t just a digital welcome mat. It’s your best salesperson. Keep it simple, honest, and designed with your customer in mind. When you get it right, it doesn’t just look good. It converts. https://www.tideandtrace.co.nz/design-journal-1/designjournal001 monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/860923ff-87bc-4dbd-8176-e4a0fe25b3d1/0T3A6204.jpg Design Journal - How to Identify Your Target Audience for Small Business NZ https://www.tideandtrace.co.nz/about daily 0.75 2025-12-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg About https://images.squarespace-cdn.com/content/v1/68d9b6852726f718848ff140/285f4f94-4a2a-42ad-b6ff-121f9f827dcc/TT+MOCKUP+1.png 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