WELCOME TO

TIDE AND TRACE

CREATIVE STUDIOS

WEBSITE DESIGN AND BRANDING FOR NZ BUSINESSES

Thoughtful and meaningful storytelling through design for businesses who want work that connects.

We provide branding and website packages in NZ for anyone wanting to grow and expand their brand awareness in the digital world, we’d love to chat!

LET'S CHAT
EXPLORE SERVICES

CREATIVE DESIGN SERVICES FOR SMALL TO MEDIUM BUSINESSES

WHAT WE DO

At Tide & Trace, we believe every project should leave a lasting impression, just like the tide leaves its trace on the sand.

From custom websites and branding to original artwork and illustration, everything we create is designed to connect with people, tell your story, and help your vision thrive.

EXPLORE SERVICES

PROFESSIONAL WEBSITE DESIGN AND BRANDING IN NEW ZEALAND

WEBSITE + BRANDING SERVICES

No matter what kind of business you run, your website should be more than a placeholder. It should feel like an open door, welcoming clients in, telling your story clearly, and giving you the confidence to grow.

At Tide & Trace, we design websites that are easy to manage, SEO-friendly, and built around your audience, paired with branding that reflects who you are at your core.

We have a range or branding and website packages to support you no matter what stage you're at.

WEBSITE PACKAGES

DESIGN BACKED BY BUSINESS STRATEGY AND MARKET INSIGHTS

A beautiful website or brand only works if it connects with the right people. That’s why we focus on strategy.

Understanding your business, your audience, your competitors and how to market yourself online. We help you not only look good, but grow with confidence.

Need help laying those foundations? Book a free discovery call to chat through how this could look for your business!

BOOK A FREE DISCOVERY CALL
what is business strategy?

CUSTOM ART AND ILLUSTRATION COMMISSIONS

ART+ ILLUSTRATION


Beyond websites, Tide & Trace is also home to original artwork and custom illustrations. From detailed home and architecture drawings to animal portraits and thoughtful gift cards, each piece is crafted to capture memory, meaning, and personality.

Perfect for gifts, keepsakes, or bringing a touch of art into your everyday space.

COMMISSION ENQUIRY
A beige wavy ceramic vase with a bouquet of dried flowers, including proteas, and a framed black-and-white drawing of a flamingo next to the vase, all placed on a white surface against a light wall.

BRANDING AND WEBSITES BUILT FOR GROWTH

WHY TIDE AND TRACE?



At Tide & Trace, every project starts with listening. We care about who you are and where you’re heading.

We’re not here to give you something that just looks nice. We’re here to create websites, brands, and artwork that feel authentic, connect with people, and stand the test of time.

It’s design with heart, strategy, and meaning, so you can grow with confidence knowing your story is being told well and to the right people.

DESIGNER AND CREATIVE BEHIND TIDE AND TRACE

MEET YOUR DESIGNER, CHARLOTTE


Hello! I’m Charlotte, the creative mind behind Tide & Trace.

My past few years have been fuelled by people, connection, and creativity. I have an interior architecture degree, and spent the past year and a half working for a NZ based website platform, coaching and supporting graphic designers across New Zealand.

That experience alongside my natural creative streak has taught me how to create websites that truly connect with people and deliver real results, with tech industry insights and the ability to stay ahead of the curve, I build websites that don’t just work now, but they work in the future.

READ MORE ABOUT CHARLOTTE
Two women sitting at a white table, looking at a silver MacBook laptop, smiling and engaging in a conversation in a bright, modern room with a large green plant in the background.

SUPPORTING SMALL AND MEDIUM NZ BUSINESSES AT EVERY STAGE

WHO WE WORK WITH

Tide & Trace supports small to medium businesses across New Zealand and beyond, whether you’re just starting out or ready to grow to the next level we have branding and website packages to suit your needs and budget.

From hospitality and tourism to wellness and service-based industries, we help bring your story to life and create a brand and website that leaves a lasting mark.

Wherever you are in your journey, we’ll meet you there, and give you the tools and support to move forward.

LET'S CHAT
OUR SERVICES

HEAR WHAT OUR CLIENTS ARE SAYING



  • “Oh Charlotte you are a miracle worker! Holy dam it looks amazing! I’ll have a proper dive in tomorrow, but just had a sneak peak and wow! You’re incredible! 🥹”

    Hannah, Full Website Design
    October 2025, final round of reviews

  • “Ok, great stuff! This is why I pay you!! Haha. It immediately looks more professional. Love your work!Love love love the remarks outline, that’s so cool. ”

    Nick, Website Refresh
    November 2025, first peek at website

  • I"'ve now read this all!! Amazing stuff, it gives me an immediate picture of what we're up against! I love the competitor insights, they're going to be so useful in reeling these guys in! "

    Nick, Marketing Strategy
    2025, Project Complete

CHECKOUT OUR LATEST DESIGN JOURNAL

KEEP IN THE LOOP WITH SEASONAL TRENDS

Design Journal is my way of sharing my knowledge with the world. After years in various industries, supporting them creatively through marketing and brand awareness, I knows a thing or two that might help you on your journey!

READY TO START YOUR PROJECT?

Your next chapter starts here. Whether it’s a custom website design, creative branding support, or bespoke piece of art, we’re ready to hear your story and help you leave your mark.

Leave us your details below and we’ll be in touch within 24 hours to start shaping something meaningful together!​

Need some urgent support? Give us a call!


TALK TO US ABOUT YOUR PROJECT
A woman in a light blue blazer holding an open MacBook laptop in her hands.