branding

TIDE & TRACE

LOGOS . TYPOGRAPHY . COLOUR . STRATEGY

BRANDING THAT SPEAKS TO YOUR AUDIENCE

Your brand is more than a logo, it’s the feeling people get when they find you, the trust they build when they see your story, and the impression that stays long after.

At Tide & Trace, we create branding that feels genuine, tells your story with intention, and gives you the confidence to grow.

START YOUR BRANDING JOURNEY

SO, WHAT IS BRANDING?

Branding defines your identity, it's the way your business is seen, felt and remembered. 

Your branding wants to tell your story and build trust with your audience. A strong brand connects your values with your customers needs, making your business stand out in a crowded market.

From visuals and messaging to tone of voice and customer experience, your branding shapes how people perceive and engage with you.

Wether you are starting out, or you're 10 years in and need to realign with who you want to be, we tailor our packages to suit your needs.

A digital graphic design for 'Within Healing' featuring a forest background at the top, a water scene with a person touching water in the middle, and color swatches with text options at the bottom, including icons and words related to healing.

WHAT DOES BRANDING INCLUDE?

  • Logo design and visual identity (colors, fonts, graphics)

  • Brand Guidelines (how to use your visuals consistently)

  • Tone of voice and messaging style

  • Brand story and values

  • Target audience and client personas

  • Competitor research and positioning

  • Tagline and key brand messaging

  • Website and marketing alignment (consistent look and feel)

  • Social media style and direction

BOOK A CALL TO DISCUSS YOUR BRANDING

SIMPLE STEPS, MEANINGFUL RESULTS

HOW WE WORK TOGETHER

Branding should feel collaborative, not overwhelming. So often we work in a business and we know all about it, but putting the information into words can be hard. We'll support you with the communication, making sure your audience understand your business as well as you!

Here’s how we will make it happen:

  • Discover – We dig into your story, your audience, and your values and your goals. If you aren't sure what they are, we'll help curate your strategy too!

  • Design – We curate a few concepts that come to life that reflect who you are. Then you decide which path feels right for you.

  • Refine – Together, we polish until it feels just right. We do this through refinements, development and communication.

  • Deliver – You leave with a complete brand kit and clarity on how to use it. 

A webpage mockup for 'tide&trace' featuring a coastal theme with a blue background, navigation menu with links to websites, branding, custom art, and strategy, and various font and color options for design customization.
A webpage design featuring a water scene with a hand reaching into the water, and a graphic of a person doing Reiki. The page includes sections on healing practices, a color palette with dark green, brown, dark gray, and beige, and a typography style called Poppins.

BRAND ESSENTIALS TO LAUNCH WITH CONFIDENCE

BRAND FOUNDATIONS PACKAGE || FROM $1,200

If you’re a small business just starting out, or ready to polish a DIY brand, this package gives you the solid foundation you need to show up consistently and professionally.

It’s all about creating a timeless, flexible identity you can grow with.

Who it’s for:

Small businesses launching or rebranding on a budget, who want to look credible and cohesive online and offline.

  • Brand discovery questionnaire + moodboard

  • Primary logo design

  • Secondary logo or submark

  • Typography selection

  • Colour palette

  • Brand guidelines PDF

WHAT'S INCLUDED?

START YOUR PROJECT
CHAT ABOUR YOUR BRANDING
A branding board for Tide & Trace featuring various design elements, colors, fonts, and sample images related to the company's aesthetic and branding strategy.

FOUNDATION PACKAGE

BUILD A BRAND THAT GROWS WITH YOUR BUSINESS

BRAND MOMENTUM PACKAGE || FROM $2200

For businesses ready to take things up a notch, the Momentum package expands on your brand identity and arms you with the tools to apply it everywhere. From social media to print, you’ll have a consistent, polished presence that builds recognition and trust.

Who it’s for:

Growing small businesses wanting to step up their visibility, stand out from competitors, and carry their brand across multiple platforms.

WHAT'S INCLUDED?

Everything in the Foundation Package, plus:

  • Extended brand guidelines (tone of voice, imagery style)

  • Social media template kit

  • Email signature design

  • Business card design

  • On brand illustration kit

START YOUR PROJECT
CHAT ABOUR YOUR BRANDING
A website design layout with a nature-themed background, including water and a hand, and colored sections labeled 'Within Healing' in brown, gray, and green. It features text about fonts, colors, and healing concepts.

MOMENTUM PACKAGE

WHY TIDE & TRACE?

BRANDING THAT’S BUILT ON CONNECTION

We see branding as more than a design exercise. It’s about creating something meaningful, a visual identity that supports you now and into the future. With experience across wellness, hospitality, tourism, and service-based businesses, I understand the importance of brands that work in real life as much as they inspire on screen.

BOOK A DISCOVERY CALL

READY TO START YOUR PROJECT?

Your next chapter starts here. Whether it’s a custom website design, creative branding support, or bespoke piece of art, we’re ready to hear your story and help you leave your mark.

Leave us your details below and we’ll be in touch within 24 hours to start shaping something meaningful together!​

Need some urgent support? Give us a call!

TALK TO US ABOUT YOUR PROJECT
Owner and creative director, Charlotte, with blonde hair smiling, sitting at a desk with a laptop, in a light-colored blazer, in a bright room with minimal decor.