ABOUT
WEBSITE DESIGN, BRANDING, STRATEGY AND ART IN NZ
WHERE CREATIVITY MEETS CONNECTION
BEHIND THE BRAND
Just like the tide always leaves a trace, every piece of work I create leaves its mark.
Our Motto? Creative solutions without boundaries. We bring your visions to life, capturing your history, your emotions, your feeling and your personality, so that you’re ready to leave your mark and influence others in the world.
BEHIND THE NAME
WHY TIDE & TRACE?
I’ve always been a creative, but when I reflected on the art I’ve made and the brands I’ve designed, I realised they’ve all shared one thing - they tell an individuals story. They capture emotions, journeys, and feelings, shaping them into something whole, something that leaves a mark on those who experience it.
Just like the tide leaves a trace in the sand, every piece of work I create leaves its own mark. Tide & Trace reflects my belief that creativity isn’t just about the moment of making, it’s about the stories, connections, and memories that lived before and remain long after.
Every project is an opportunity to create something meaningful, carrying a little piece of you within it.
HI, I’M CHARLOTTE
OWNER . DESIGNER . CREATIVE .
Designer, artist, and the heart behind Tide & Trace. Based in Waikato, New Zealand, I work with clients near and far to bring their visions to life.
Whether it’s building a website that connects you to your audience, or creating a hand-drawn illustration that captures a cherished place or moment, my work is about more than just delivering a project. It’s about creating something that will stay with you, now and in the future.
I’ve studied interior architecture and worked across fashion, branding, events, and design. Creativity has always been at my core. With a partner in accounting, a brother in trades, and a mum in wellness, I see business from every angle.
“DESIGN AND ART THAT LEAVES A LASTING MARK”
WHAT WE OFFER
OUR SERVICES
We offer a range of services to support you in your business journey. From logo design to marketing strategy, we've got you covered!
FEEL HEARD, UNDERSTOOD AND EXCITED!
A COLLABORATIVE JOURNEY
From our very first conversation, our goal is to make you feel heard, understood, and excited about the journey ahead. I’ll guide you through each stage with clear communication, practical but fun advice, and a genuine commitment to making the process as smooth and enjoyable as possible.
Whether we’re working on a piece of art, a website, or your brand identity, you’ll always know what’s happening and why. By the time we reach the final handover, you won’t just have a beautiful finished result, you’ll also have the confidence, knowledge, and tools to make the most of it long after our project is complete.
HEAR WHAT OUR CLIENTS ARE SAYING
READY TO START YOUR PROJECT?
Your next chapter starts here. Whether it’s a custom website design, creative branding support, or bespoke piece of art, we’re ready to hear your story and help you leave your mark.
Leave us your details below and we’ll be in touch within 24 hours to start shaping something meaningful together!
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