WEBSITES

TIDE & TRACE

FLEXIBLE, BEAUTIFUL, AND EASY TO MANAGE WEBSITES DESIGNED TO SERVE ANY BUSINESS

WEBSITE DESIGN FOR SMALL TO MEDIUM BUSINESSES IN NZ

WHY YOUR WEBSITE MATTERS

Your website is often the first place people meet your business, and it should be more than a digital shopfront. It’s a space to show who you are, what you stand for, and why you matter.

Your website should do more than look good, it should connect, inspire, and make it easy for people to choose you. At Tide & Trace, we design websites that are as thoughtful as they are beautiful, built to support your business at every stage.

BOOK A FREE DISCOVERY CALL
START YOUR WEBSITE PROJECT

YOUR BRAND IS MORE THAN HOW YOU LOOK

Your website is often the first place people meet your business. It should reflect not just what you do, but who you are.

Our approach blends strategy, design, and functionality to create websites that feel welcoming, professional, and ready to grow with you.​

Whether you need a simple online presence or a custom build with all the features, we’ll make sure your site becomes one of your hardest-working tools.

A laptop placed on a stone table in an outdoor setting with plants and a brick wall in the background, displaying a branding website with a smiling woman and the word "BRANDING" on the screen.

WEBSITE DESIGN PACKAGES FOR EVERY STAGE OF BUSINESS

Every business is at a different stage, which is why we’ve created flexible website design packages that meet you where you are.

Whether you’re starting out, scaling up, or ready for a fully tailored solution, Tide & Trace has a package that’s right for you.

Investment for your website start at $1250 and are tailored to your specific needs

Check out our packages below, or get in touch for a quote!

GAIN VALUABLE INSIGHTS INTO HOW YOU CAN IMPROVE

WEBSITE REVIEW PACKAGE || FROM $250

Already have a website but not sure if it’s working as hard as it could?

Our Website Audit Package is designed for small to medium businesses in New Zealand who want to take the next step with confidence.

We’ll dive deep into your site’s design, user experience, performance, and SEO, and provide you with a clear, visual roadmap for improvement.

Think of it as a health check for your website, giving you practical insights you can action right away, or use as a foundation for bigger changes down the track.

Who it’s for:

Growing businesses wanting to step up their visibility, stand out from competitors, and carry their brand across multiple platforms.

    • User journey review: is your site easy to navigate, and does it guide visitors towards action?

    • Design & functionality check: does it reflect your brand and work seamlessly across devices?

    • SEO review: how well is your site set up to be found on Google in NZ?

    • Mobile-friendliness & accessibility check: ensuring your site works for everyone, everywhere.

    • Visual homepage recommendations: a quick-win guide to improving first impressions.

    • Written report with actionable insights: clear next steps you (or we) can implement.

START YOUR PROJECT
CHAT ABOUR YOUR WEBSITE
Laptop on a wooden table displaying a website about confidentiality, rights, and complaints related to sexual abuse.
Owner and creative director, Charlotte, with blonde hair, smiling, holds a silver MacBook laptop while standing in a bright room with sheer curtains.

WEBSITE REVIEW PACKAGE

STARTING OUT WITH A TIGHT BUDGET AND NEED TO GAIN SOME TRUST?

ONE-PAGER PACKAGE - FROM $1,200

Perfect for small businesses, personal brands, or new ventures who need a simple yet professional online presence without the complexity of a multi-page website.

​
A one page site is ideal if you want to:

  • Launch quickly and affordably

  • Share all your essential info in one place

  • Look polished and credible online, helping gain trust early on

  • Have something scalable that can grow with you

    • Bespoke one-page website design tailored to your brand

    • Up to 5 key content sections (e.g. Hero, About, Services, Testimonials, Contact)

    • Responsive design (mobile, tablet & desktop)

    • On-page SEO setup (titles, descriptions, headings, keyword structure)

    • Contact form

    • Social media connected

    • Google analytics setup and connected

    • One round of revisions

    • Launch support and handover guide

START YOUR PROJECT
Owner and creative director, Charlotte, with shoulder-length blonde hair wearing a light blue blazer, sitting at a desk with a laptop and a notebook, in a bright, minimalist office setting.
A laptop with an open webpage about branding on a stone table outdoors, with plants and a brick wall in the background.

ONE - PAGER WEBSITE PACKAGE

ARE YOU READY TO GROW? LET'S REACH THE UNTAPPED MARKET

KICKSTARTER WEBSITE PACKAGE - FROM $2500

Perfect for small businesses ready to grow and take their online presence to the next stage.

If your business has outgrown social media or a simple landing page, this package gives you a professional, multi-page website that builds trust, attracts customers, and supports your next phase of growth.​

Who it’s for:

Growing businesses wanting to step up their visibility, stand out from competitors, and carry their brand across multiple platforms.

    • Custom designed website (3–5 pages) tailored to your business goals

    • Suggested page structure, flexible to your needs (Home, About, Services, Testimonials/blog, Contact) 

    • Responsive design (mobile, tablet & desktop)

    • User-friendly navigation for a clear customer journey

    • Basic SEO setup (titles, descriptions, headings, keyword usage)

    • Contact form integration

    • Social media connected

    • Basic accessibility checks

    • One round of revisions

    • Launch support and handover guide

    • Strategy and competitor analysis to start off one step ahead

    • Extra pages (e.g. Blog, FAQs, Portfolio, Team)

    • Copywriting support for pages

START YOUR PROJECT
CHAT ABOUR YOUR WEBSITE
Laptop on a wooden table displaying a website titled 'Information for Survivors' about sexual violence support, with a mountain landscape background.
Owner and creative director, Charlotte, holding an open MacBook laptop in front of her

KICKSTARTER WEBSITE PACKAGE

GROWTH WEBSITE PACKAGE - FROM $4000

READY FOR EXPANSION?

Designed for businesses who have outgrown their first website and are ready to expand their digital presence.

If you’ve added new services, built a body of work you’re proud of, or simply need a site that reflects your growth, this package helps you step up.

With more space for service pages, case studies, and client stories, you’ll have the tools to position yourself as the go-to choice in your industry.

    • ​Custom-designed website with up to 8 pages

    • Suggested structure

    • Service pages designed to sell each offer clearly with SEO-friendly layouts

    • Portfolio or case study section to showcase results + credibility

    • Responsive design for mobile, tablet, and desktop

    • Basic SEO setup (keyword-rich titles, meta descriptions, headings)

    • Contact form integration + social media linking

    • Performance optimisation (site speed, mobile-friendliness, accessibility checks)

    • One round of revisions

    • Launch support + simple handover guide

    Optional add-ons:

    • Blog content strategy or starter posts

    • Email marketing setup (newsletter sign-up integration)

    • Branding refresh (logo, brand kit, visuals)

    • Brand & strategy 

    • Ongoing hosting, SEO tracking & maintenance

START YOUR PROJECT
CHAT ABOUR YOUR WEBSITE
A laptop displaying a website about creative design services for small to medium businesses, placed on a concrete surface with a textured wall in the background.
Owner and creative director, Charlotte, standing with two women are standing and talking in a well-lit living room.

GROWTH WEBSITE PACKAGE

NEED A STRATEGIC APPROACH, LET’S TAKE A DEEP DIVE

ELEVATE WEBSITE PACKAGE - FROM $7500

Perfect for established businesses ready to stand out in their market. This is more than a website , it’s a strategic partnership where we dive deep into your brand, competitors, and growth goals to create a site and strategy that generates consistent leads and builds authority.​

    • Brand & strategy guidelines (competitor research, audience mapping, positioning, brand awareness review)

    • SEO keyword research tailored to your industry & location

    • Marketing strategy recommendations to help you attract leads beyond launch

    • Custom-designed website with up to 8 pages

    • Suggested structure

    • Conversion-focused design with lead generation in mind

    • Integrated SEO across all pages

    • Social media + marketing tool integration

    • Performance optimisation

    • Two rounds of revisions

    • Launch support + tailored next-step growth recommendations

    • Ongoing SEO campaign & blog writing

    • Paid ads strategy (Google or Meta)

    • Monthly website performance reports

    • Monthly strategy check-ins

START YOUR PROJECT
CHAT ABOUR YOUR WEBSITE
Owner and creative director, Charlotte, talking at networking indoors in front of sheer white curtains, one holding a glass of wine, in a room with a modern decor, including a white armchair with a cushion, a framed artwork, and a small side table.
A silver laptop on a textured stone table displaying a branding website with a smiling woman in front of a window.

ELEVATE WEBSITE PACKAGE

A COLLABORATIVE PROCESS FROM IDEA TO LAUNCH

OUR PROCESS

Working together should feel simple and supportive. That's why we ensure a smooth, collaborative process each and every time!

From our first conversation to final delivery, you’ll always know where we’re heading and why.

Our process is designed to keep things clear, enjoyable, and efficient, so you can focus on what you do best while we bring your vision to life.

Flowchart of a process with four steps: Discovery & Strategy, Design, Build & Test, Launch & Support, each with a brief description in black text on a black background.
I'M READY FOR WEBSITE HELP

FREQUENTLY ASKED QUESTIONS

Check out our most frequently asked questions, still can’t find what you’re looking for? Get in touch!

  • At Tide & Trace, most websites take 4–6 weeks to complete. The exact timeframe depends on the package you choose and how quickly you can provide your content, like text and images.

  • Yes, you’ll provide the text and images for your website. If writing isn’t your strength, we can polish your words, recommend a copywriter, or add copywriting as an optional extra and even offer a strategy session to help you understand your brand.

  • In most cases, starting fresh is the best option because it creates a more modern, functional, and flexible site. However, we can review your current website and let you know if updating is possible.

  • If your project doesn’t fit neatly into one of our packages, we’ll create a custom solution. You can add extras like copywriting, more pages, e-commerce upgrades, or even custom artwork to make your site unique.

  • The best platform depends on your business needs. At Tide & Trace, we recommend and design primarily with Squarespace because they are affordable, flexible, and easy for small business owners to manage.

  • Small businesses in NZ usually budget $2,000–$5,500 for a professional website. The final cost depends on features like e-commerce, bookings, or branding. Our packages are transparent, so you’ll know upfront what to expect.

READY TO START YOUR PROJECT?

Your next chapter starts here. Whether it’s a custom website design, creative branding support, or bespoke piece of art, we’re ready to hear your story and help you leave your mark.

Leave us your details below and we’ll be in touch within 24 hours to start shaping something meaningful together!​

Need some urgent support? Give us a call!

TALK TO US ABOUT YOUR PROJECT
Owner and creative director, Charlotte, smiling at the camera, sitting at a desk with a laptop and a notepad, wearing a light blazer and a necklace, in a bright, minimalistic office space.