BRANDING
TIDE & TRACE
LOGOS • TYPOGRAPHY • COLOUR • STRATEGY
LOGO DESIGN
•
BRAND COLOURS
•
TYPOGRAPHY
•
ILLUSTRATIONS
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BRAND CONSISTENCY
•
LOGO DESIGN • BRAND COLOURS • TYPOGRAPHY • ILLUSTRATIONS • BRAND CONSISTENCY •
BRANDING THAT SPEAKS TO YOUR AUDIENCE
Your brand is more than a logo, it’s the feeling people get when they find you, the trust they build when they see your story, and the impression that stays long after.
At Tide & Trace, we create branding that feels genuine, tells your story with intention, and gives you the confidence to grow.
SO, WHAT IS BRANDING?
Branding defines your identity, it's the way your business is seen, felt and remembered.
Your branding wants to tell your story and build trust with your audience. A strong brand connects your values with your customers needs, making your business stand out in a crowded market.
From visuals and messaging to tone of voice and customer experience, your branding shapes how people perceive and engage with you.
Wether you are starting out, or you're 10 years in and need to realign with who you want to be, we tailor our packages to suit your needs.
WHAT DOES BRANDING INCLUDE?
Logo design and visual identity (colors, fonts, graphics)
Brand Guidelines (how to use your visuals consistently)
Tone of voice and messaging style
Brand story and values
Target audience and client personas
Competitor research and positioning
Tagline and key brand messaging
Website and marketing alignment (consistent look and feel)
Social media style and direction
BRAND IDENTITIES DESIGNED BY US
The below clients have trusted us in designing their branding.
Our focus? To ensure their design is relatable, captures their brand values, and is easily recognisable by clients.
SIMPLE STEPS, MEANINGFUL RESULTS
HOW WE WORK TOGETHER
Discover – We dig into your story, your audience, and your values and your goals. If you aren't sure what they are, we'll help curate your strategy too!
Design – We curate a few concepts that come to life that reflect who you are. Then you decide which path feels right for you.
Refine – Together, we polish until it feels just right. We do this through refinements, development and communication.
Deliver – You leave with a complete brand kit and clarity on how to use it.
Branding should feel collaborative, not overwhelming. So often we work in a business and we know all about it, but putting the information into words can be hard. We'll support you with the communication, making sure your audience understand your business as well as you!
BRAND ESSENTIALS TO LAUNCH WITH CONFIDENCE
BRAND FOUNDATIONS PACKAGE || FROM $1,200
If you’re a small business just starting out, or ready to polish a DIY brand, this package gives you the solid foundation you need to show up consistently and professionally.
It’s all about creating a timeless, flexible identity you can grow with.
Who it’s for:
Small businesses launching or rebranding on a budget, who want to look credible and cohesive online and offline.
WHAT'S INCLUDED?
Brand discovery questionnaire + moodboard
Primary logo design
Secondary logo or submark
Typography selection
Colour palette
Brand guidelines PDF
FOUNDATION PACKAGE
BUILD A BRAND THAT GROWS WITH YOUR BUSINESS
BRAND MOMENTUM PACKAGE || FROM $2200
For businesses ready to take things up a notch, the Momentum package expands on your brand identity and arms you with the tools to apply it everywhere. From social media to print, you’ll have a consistent, polished presence that builds recognition and trust.
Who it’s for:
Growing small businesses wanting to step up their visibility, stand out from competitors, and carry their brand across multiple platforms.
WHAT'S INCLUDED?
Everything in the Foundation Package, plus:
Extended brand guidelines (tone of voice, imagery style)
Social media template kit
Email signature design
Business card design
On brand illustration kit
MOMENTUM PACKAGE
WHY TIDE & TRACE?
BRANDING THAT’S BUILT ON CONNECTION
We see branding as more than a design exercise. It’s about creating something meaningful, a visual identity that supports you now and into the future. With experience across wellness, hospitality, tourism, and service-based businesses, I understand the importance of brands that work in real life as much as they inspire on screen.
READY TO START YOUR PROJECT?
Your next chapter starts here. Whether it’s a custom website design, creative branding support, or bespoke piece of art, we’re ready to hear your story and help you leave your mark.
Leave us your details below and we’ll be in touch within 24 hours to start shaping something meaningful together!
Need some urgent support? Give us a call!