WEBSITES
TIDE & TRACE
FLEXIBLE, BEAUTIFUL, AND EASY TO MANAGE WEBSITES DESIGNED TO SERVE ANY BUSINESS
WEBSITES BACKED BY STRATEGY
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SPEAK TO YOUR AUDIENCE
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SHARE YOUR JOURNEY
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CONVERT VISITORS INTO CLIENTS
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WEBSITES BACKED BY STRATEGY • SPEAK TO YOUR AUDIENCE • SHARE YOUR JOURNEY • CONVERT VISITORS INTO CLIENTS •
WHY YOUR WEBSITE MATTERS
WEBSITE DESIGN FOR SMALL TO MEDIUM BUSINESSES IN NZ
Your website is often the first place people meet your business, and it should be more than a digital shopfront. It’s a space to show who you are, what you stand for, and why you matter.
Your website should do more than look good, it should connect, inspire, and make it easy for people to choose you. At Tide & Trace, we design websites that are as thoughtful as they are beautiful, built to support your business at every stage.
YOUR BRAND IS MORE THAN HOW YOU LOOK
Your website is often the first place people meet your business. It should reflect not just what you do, but who you are.
Our approach blends strategy, design, and functionality to create websites that feel welcoming, professional, and ready to grow with you.
Whether you need a simple online presence or a custom build with all the features, we’ll make sure your site becomes one of your hardest-working tools.
WEBSITE DESIGN PACKAGES FOR EVERY STAGE OF BUSINESS
Every business is at a different stage, which is why we’ve created flexible website design packages that meet you where you are.
Whether you’re starting out, scaling up, or ready for a fully tailored solution, Tide & Trace has a package that’s right for you.
Investment for your website start at $1250 and are tailored to your specific needs
Check out our packages below, or get in touch for a quote!
GAIN VALUABLE INSIGHTS INTO HOW YOU CAN IMPROVE
WEBSITE REVIEW PACKAGE || FROM $250
Already have a website but not sure if it’s working as hard as it could?
Our Website Audit Package is designed for small to medium businesses in New Zealand who want to take the next step with confidence.
We’ll dive deep into your site’s design, user experience, performance, and SEO, and provide you with a clear, visual roadmap for improvement.
Think of it as a health check for your website, giving you practical insights you can action right away, or use as a foundation for bigger changes down the track.
Who it’s for:
Growing businesses wanting to step up their visibility, stand out from competitors, and carry their brand across multiple platforms.
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User journey review: is your site easy to navigate, and does it guide visitors towards action?
Design & functionality check: does it reflect your brand and work seamlessly across devices?
SEO review: how well is your site set up to be found on Google in NZ?
Mobile-friendliness & accessibility check: ensuring your site works for everyone, everywhere.
Visual homepage recommendations: a quick-win guide to improving first impressions.
Written report with actionable insights: clear next steps you (or we) can implement.
WEBSITE REVIEW PACKAGE
STARTING OUT WITH A TIGHT BUDGET AND NEED TO GAIN SOME TRUST?
ONE-PAGER PACKAGE || FROM $1,200
Perfect for small businesses, personal brands, or new ventures who need a simple yet professional online presence without the complexity of a multi-page website.
A one page site is ideal if you want to:
Launch quickly and affordably
Share all your essential info in one place
Look polished and credible online, helping gain trust early on
Have something scalable that can grow with you
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Bespoke one-page website design tailored to your brand
Up to 5 key content sections (e.g. Hero, About, Services, Testimonials, Contact)
Responsive design (mobile, tablet & desktop)
On-page SEO setup (titles, descriptions, headings, keyword structure)
Contact form
Social media connected
Google analytics setup and connected
One round of revisions
Launch support and handover guide
ONE - PAGER WEBSITE PACKAGE
ARE YOU READY TO GROW? LET'S REACH THE UNTAPPED MARKET
KICKSTARTER WEBSITE PACKAGE || FROM $2500
Perfect for small businesses ready to grow and take their online presence to the next stage.
If your business has outgrown social media or a simple landing page, this package gives you a professional, multi-page website that builds trust, attracts customers, and supports your next phase of growth.
Who it’s for:
Growing businesses wanting to step up their visibility, stand out from competitors, and carry their brand across multiple platforms.
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Custom designed website (3–5 pages) tailored to your business goals
Suggested page structure, flexible to your needs (Home, About, Services, Testimonials/blog, Contact)
Responsive design (mobile, tablet & desktop)
User-friendly navigation for a clear customer journey
Basic SEO setup (titles, descriptions, headings, keyword usage)
Contact form integration
Social media connected
Basic accessibility checks
One round of revisions
Launch support and handover guide
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Strategy and competitor analysis to start off one step ahead
Extra pages (e.g. Blog, FAQs, Portfolio, Team)
Copywriting support for pages
KICKSTARTER WEBSITE PACKAGE
GROWTH WEBSITE PACKAGE || FROM $4000
READY FOR EXPANSION?
Designed for businesses who have outgrown their first website and are ready to expand their digital presence.
If you’ve added new services, built a body of work you’re proud of, or simply need a site that reflects your growth, this package helps you step up.
With more space for service pages, case studies, and client stories, you’ll have the tools to position yourself as the go-to choice in your industry.
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Custom-designed website with up to 8 pages
Suggested structure
Service pages designed to sell each offer clearly with SEO-friendly layouts
Portfolio or case study section to showcase results + credibility
Responsive design for mobile, tablet, and desktop
Basic SEO setup (keyword-rich titles, meta descriptions, headings)
Contact form integration + social media linking
Performance optimisation (site speed, mobile-friendliness, accessibility checks)
One round of revisions
Launch support + simple handover guide
Optional add-ons:
Blog content strategy or starter posts
Email marketing setup (newsletter sign-up integration)
Branding refresh (logo, brand kit, visuals)
Brand & strategy
Ongoing hosting, SEO tracking & maintenance
GROWTH WEBSITE PACKAGE
ELEVATE WEBSITE PACKAGE || FROM $5500
NEED A STRATEGIC APPROACH, LET’S TAKE A DEEP DIVE
Perfect for established businesses ready to stand out in their market. This is more than a website , it’s a strategic partnership where we dive deep into your brand, competitors, and growth goals to create a site and strategy that generates consistent leads and builds authority.
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Brand & strategy guidelines (competitor research, audience mapping, positioning, brand awareness review)
SEO keyword research tailored to your industry & location
Marketing strategy recommendations to help you attract leads beyond launch
Custom-designed website with up to 8 pages
Suggested structure
Conversion-focused design with lead generation in mind
Integrated SEO across all pages
Social media + marketing tool integration
Performance optimisation
Two rounds of revisions
Launch support + tailored next-step growth recommendations
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Ongoing SEO campaign & blog writing
Paid ads strategy (Google or Meta)
Monthly website performance reports
Monthly strategy check-ins
ELEVATE WEBSITE PACKAGE
A COLLABORATIVE PROCESS FROM IDEA TO LAUNCH
OUR PROCESS
Working together should feel simple and supportive. That's why we ensure a smooth, collaborative process each and every time!
From our first conversation to final delivery, you’ll always know where we’re heading and why.
Our process is designed to keep things clear, enjoyable, and efficient, so you can focus on what you do best while we bring your vision to life.
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At Tide & Trace, most websites take 4–6 weeks to complete. The exact timeframe depends on the package you choose and how quickly you can provide your content, like text and images.
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Yes, you’ll provide the text and images for your website. If writing isn’t your strength, we can polish your words, recommend a copywriter, or add copywriting as an optional extra and even offer a strategy session to help you understand your brand.
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In most cases, starting fresh is the best option because it creates a more modern, functional, and flexible site. However, we can review your current website and let you know if updating is possible.
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If your project doesn’t fit neatly into one of our packages, we’ll create a custom solution. You can add extras like copywriting, more pages, e-commerce upgrades, or even custom artwork to make your site unique.
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The best platform depends on your business needs. At Tide & Trace, we recommend and design primarily with Squarespace because they are affordable, flexible, and easy for small business owners to manage.
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Small businesses in NZ usually budget $2,000–$5,500 for a professional website. The final cost depends on features like e-commerce, bookings, or branding. Our packages are transparent, so you’ll know upfront what to expect.
FREQUENTLY ASKED QUESTIONS
Check out our most frequently asked questions, still can’t find what you’re looking for?
READY TO START YOUR PROJECT?
Your next chapter starts here. Whether it’s a custom website design, creative branding support, or bespoke piece of art, we’re ready to hear your story and help you leave your mark.
Leave us your details below and we’ll be in touch within 24 hours to start shaping something meaningful together!
Need some urgent support? Give us a call!