Welcome to the Tide & Trace Design Journal, a space where creativity meets connection.

Here I share insights, stories, and strategies to help businesses build brands with purpose. From understanding your audience to crafting design that truly resonates, this is where I explore what it means to create work that leaves a mark, just like the tide leaves its trace in the sand.

We’ll cover everything from launching a business, to strategy and branding, to how every decision you make shapes the brand you’re building.