What to Include on Your Homepage to Convert Visitors Into Enquiries
Your homepage is your first impression, and often your only one.
It’s where people decide within seconds whether to trust your business, scroll further, or click away.
Whether you’re a small business owner or creative entrepreneur, your homepage needs to do one thing really well: turn visitors into enquiries.
Here’s how to make that happen.
1. Start With a Clear Headline That Says What You Do
When someone lands on your website, they should instantly understand what you offer and who it’s for.
Skip the clever taglines and focus on being clear before you get creative.
Example:
“Branding and websites that help small NZ businesses look professional and grow with confidence.”
Include long-tail keywords (3-7 word searches) naturally such as “website design for small businesses in New Zealand” or “brand design studio for small business owners.” These help search engines connect your site to people looking for exactly what you do.
2. Show Your Value, Not Just Your Services
Your homepage shouldn’t just list what you sell. It should show why it matters.
Tell your visitors how your work helps them save time, attract clients, or grow their business.
Example:
“Because great design shouldn’t feel complicated. It should feel like confidence, clarity, and connection with your audience.”
Use sub-headings that answer your customer’s biggest question: “How will this help me?”
3. Use Strong Visuals That Feel On-Brand
Images make or break a homepage. Choose photography that feels real, warm, and connected to your story.
Avoid generic stock photos where possible, and instead use images that show your product, your space, or you doing what you do best.
If you can, include one hero image or short looping video that instantly communicates your vibe.
4. Add a Clear Call to Action (CTA)
Every homepage needs one clear goal. What do you want visitors to do next?
That could be:
Enquire now (best for service-based businesses)
Book a discovery call
View packages or Get a quote
Make it easy. Buttons should stand out, and every section should gently lead people toward that next step.
5. Include Social Proof
People trust people, not logos.
Add testimonials, client logos, or quick success stories on your homepage.
Example:
“Working with Tide & Trace made everything feel easy. My website finally feels like me and I’ve already had three new enquiries in the first week.”
These real-world results help your visitors see themselves as your next happy client.
6. Make Navigation Simple
Your homepage should guide visitors, not overwhelm them.
Keep the top menu short: Home, About, Services, Portfolio, Contact is plenty.
Avoid dropdown overload and make sure your contact button is always visible.
Mobile users especially need clear navigation that doesn’t require zooming or endless scrolling.
7. Optimise for SEO
Once your layout and content are strong, don’t forget the behind-the-scenes work:
Use keywords like “creative studio for small businesses in NZ”, “branding designer Cambridge NZ”, or “affordable website design for small business owners.”
Add meta descriptions that summarise your page in one line.
Compress your images so they load fast. Google rewards that.
8. End With an Invitation
Your homepage should finish on a confident, friendly note.
Something like:
“Ready to make your business look as good as it feels? Let’s create something beautiful together.”
[Enquire Now]
That’s the gentle nudge that moves your visitors from browsing to booking.
Final Thoughts
A homepage isn’t just a digital welcome mat. It’s your best salesperson.
Keep it simple, honest, and designed with your customer in mind.
When you get it right, it doesn’t just look good. It converts.
