TIDE & TRACE DESIGN STUDIO
WEB DESIGN WAIKATO
Professional websites that help Waikato businesses get more enquiries.
MARKETING STRATEGY
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WEBSITE DESIGN
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BRANDING
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SOCIAL MEDIA SUPPORT
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MARKETING STRATEGY • WEBSITE DESIGN • BRANDING • SOCIAL MEDIA SUPPORT •
Modern websites built to grow your business. Designed local. Created to convert.
Your website should feel sharp, clear and easy. I build high-performing websites for Waikato businesses who want to stand out, get found, and turn visitors into customers.
If you’re searching for trusted web design in the Waikato, you’re in the right place.
WHY WAIKATO BUSINESSES CHOOSE TIDE AND TRACE
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You work with a Waikato based designer who understands the local market and what drives customers here.
Being local means in person catch-ups, real connection and a true understanding of your business -
We provide a clear process without the tech jargon so you can understand every step of the process (If you want too!)
Your website should be one of the hardest working members of your team, so let’s get you ranking on google. -
Every build is focused on conversion for your business. Our websites are built with clear navigation, Clean layouts and Strong CTAs (Call-to-actions) to speak directly to your audience.
If you’re a Waikato business that’s outgrown DIY templates or an outdated website, this is for you.
Tide & Trace supports small to medium businesses across New Zealand and beyond, whether you’re just starting out or ready to grow to the next level we have branding and website packages to suit your needs and budget.
From hospitality and tourism to wellness and service-based industries, we help bring your story to life and create a brand and website that leaves a lasting mark.
Wherever you are in your journey, we’ll meet you there, and give you the tools and support to move forward.
SUPPORTING SMALL AND MEDIUM NZ BUSINESSES AT EVERY STAGE
WHO WE WORK WITH
HOW THE PROCESS WORKS
FROM DISCOVERY TO LAUNCH
Most projects completed in 4–6 weeks • Clear pricing and a guided process from start to finish
1. Free discovery call
We chat about your goals, audience and what your website needs to do to see if we are a good match!
2. Wireframe and content
I map the flow, structure and messaging before I start designing.
3. Design and build
A clean, modern build on the best platform for your business.
4. Launch and support
Final tweaks, SEO optimisation and full training once the site is live.
RECENT PROJECTS
Check out some of our latest projects for businesses in the Waikato!
Local Retail/E-commerce • Shopify
Local Cafe • Squarespace
Local Accomodation • Squarespace
HEAR WHAT OUR CLIENTS ARE SAYING
We’ve supported a range of local clients throughout multiple industries, Check out some of our latest Waikato web design projects.
TRUSTED BY LOCAL BUSINESSES
WHY A MODERN WEBSITE MATTERS
A dated or slow website loses trust fast. Search engines prioritise businesses with fresh, well structured websites.
If your site hasn’t been updated with fresh, evergreen content, it’s already slipping behind.
A new build keeps you visible, credible and competitive across your industry, allowing you to reach your target audience and be seen.
This is exactly what I help Waikato businesses build.
CUSTOM WEBSITES BUILT TO MATCH YOU AND THE WAY YOU WORK
WEB DESIGN SERVICES IN THE WAIKATO
Custom web design
Website rebuilds
Squarespace, Shopify, Wix
SEO setup and optimisation
Website audits and performance fixes
Brand refresh and visual identity
Content writing and structure
Marketing Strategy/Guidelines
DESIGNER AND CREATIVE BEHIND TIDE AND TRACE
Hello! I’m Charlotte, the creative mind behind Tide & Trace.
My past few years have been fuelled by people, connection, and creativity. I have an interior architecture degree, and spent the past year and a half working for a NZ based website platform, coaching and supporting graphic designers across New Zealand.
That experience alongside my natural creative streak has taught me how to create websites that truly connect with people and deliver real results, with tech industry insights and the ability to stay ahead of the curve, I build websites that don’t just work now, but they work in the future.
If you’re looking for a local web design studio in the Waikato, Tide and Trace is here to help! I bring clarity, creativity and strategy to every project.
MEET YOUR DESIGNER, CHARLOTTE
Frequently Asked Questions
Below is a list of our most frequently asked questions, if you can’t find what you’re looking for, get in touch!
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Most website builds land between $2,000 to $6,000 depending on the amount of pages, content provided, integrations needed and overall project scope.
You get a fixed price upfront so you know exactly what you’re investing in. -
Most website builds up to 8 pages, take 2 to 4 weeks to complete once all content is received. Larger builds with additional pages, branding or strategy involved can take a little longer.
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Yes. I offer website update packages, SEO improvements, additional page builds for organic growth and content support as your business grows.
Once your website project is wrapped up, we do a handover and provide training videos so you are able to jump in where you’re comfortable.
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Yes. Rebuilds are one of our most common clients. Do you have a website that isn’t performing? It’s likely that the website has a bad user journey, isn’t optimised for SEO and AI tools and isn’t speaking to the right people.
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We build and support clients on Squarespace, Shopify, Rocketspark and Wix. We recommend platforms based on your goals, not trends.
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Yes. Every site comes with strong SEO (Search Engine Optimisation) foundations and can include ongoing optimisation if you want more visibility. With the rising of Ai, we also optimise all websites for AEO (Answer Engine Optimisation)
GET IN TOUCH
Charlotte Farmer
0274692126
hello@tideandtrace.co.nz
Cambridge, NZ